Helping Paper High take on the gifting space

Campaign Highlights

+493 First-page rankings

Off-the back of our audit recommendations

200 x Increase in clicks

Making a record breaking Q4.

30 Pieces of coverage

Landed over the three-month project.

The Brief

Paper High initially approached us for a one-off SEO audit to help their internal marketing team identify opportunities for improvement and prioritise where to focus their efforts.

Following the success of the initial project, we were commissioned for a second audit before being asked to provide more hands-on support. With a need to strengthen their off-page SEO, Paper High wanted an experienced partner who could drive this activity forward while they recruited an internal team member to eventually take ownership of the strategy.

Our role was to bridge that gap, building momentum and strengthening the brand’s organic presence while supporting a smooth transition to an in-house team.

Our Approach

Our SEO audit reviewed Paper High’s website across technical SEO, on-page optimisation and off-page authority. Rather than overwhelming the internal marketing team with hundreds of recommendations, we focused on identifying the improvements that would have the greatest impact on performance, prioritising actionable opportunities that could be implemented with the resources available.

For Digital PR, we developed an approach that balanced product-led PR with broader, story-led campaigns. This allowed us to showcase Paper High’s products and brand values while creating opportunities to secure a greater volume of relevant, authoritative backlinks and strengthen the site’s organic visibility.

Highlights

Following the implementation of recommendations from our initial SEO audit, Paper High saw its first-page keyword rankings grow from 61 to 146 in just three months, with several priority product ranges breaking into positions capable of driving meaningful organic traffic.

This growth came at a particularly important time for the business, helping Paper High achieve its strongest Christmas period for organic search to date, with December organic clicks increasing 200-fold year on year.

The Results

Since our first SEO audit, we’ve helped Paper High achieve significant growth in organic visibility and keyword rankings, while strengthening the brand’s authority through targeted Digital PR activity.

Our results include:

493 additional first-page keyword rankings

Including commercially valuable searches across Paper High’s core gifting categories:

Leather journal – Position 6 (2,400 monthly searches)
Leather anniversary gifts – Position 5 (560 monthly searches)
Leather photo album – Position 3 (800 monthly searches)
Handmade gifts – Position 4 (700 monthly searches)
Paper anniversary gifts – Position 1 (2,000 monthly searches)

30 backlinks and pieces of media coverage secured across publications with an average Domain Rating (DR) of 58.1.

These results demonstrate the impact of combining a focused, actionable SEO strategy with relevant Digital PR activity, helping Paper High improve its organic performance while building the foundations for continued growth under its in-house team.