No two businesses are the same, so why should their Digital PR strategies be?
Before we start any project, we take the time to understand your business, your ambitions and what you actually need to achieve. We’ll challenge assumptions, ask the right questions and identify where Digital PR can make the biggest commercial impact.
From there, we build a strategy around your goals, combining the right tactics, creative ideas and opportunities to get results that matter to your business.
As AI-powered search continues to evolve, more businesses are recognising the value of Brand PR as part of their wider Digital PR strategy. Securing coverage in relevant publications can help raise your brand’s profile, build credibility and strengthen the signals that help search engines and AI systems understand who you are, what you do and why you’re relevant.
But journalists need a reason to talk about your brand, which is why we focus on finding genuinely newsworthy opportunities, from company milestones and industry insights to expert commentary and original research.
We typically run Brand PR alongside our wider Digital PR campaigns, combining brand-led stories with creative campaigns to build authority, increase visibility and keep your business part of the conversation.
For eCommerce brands, Product PR can be some of the most commercially valuable coverage you can secure. Getting your products featured in relevant publications, gift guides, reviews and shopping roundups puts them directly in front of engaged audiences, helping to build awareness, drive referral traffic and influence purchasing decisions.
Beyond the immediate exposure, Product PR can also support your wider organic search strategy. Relevant backlinks can help strengthen your website’s authority, while product mentions across trusted publications create more opportunities for your brand and products to be discovered through traditional and AI-powered search.
We identify the publications, journalists and opportunities that are the best fit for your products, combining proactive outreach with reactive opportunities to secure coverage that gets your products seen by the people most likely to buy them.
Your business is full of knowledge and expertise that journalists are looking for, and we help turn that expertise into newsworthy stories, practical advice and expert commentary that gets your brand featured in relevant publications.
From seasonal advice and industry trends to breaking news and everyday consumer questions, we identify opportunities where your expertise can add genuine value to a story. By combining proactive campaigns with reactive opportunities, we help position your brand and its people as trusted voices within your industry.
Some of the best stories are hiding in data that nobody has thought to investigate. Our large-scale data campaigns are designed to uncover original insights, surprising trends and newsworthy findings that give journalists something genuinely new to report on.
From analysing thousands of data points and submitting Freedom of Information requests to conducting original research and building nationwide rankings, we combine creative thinking with detailed research to develop stories that stand out in a crowded news cycle.
These campaigns can generate widespread national, regional and industry coverage, earning valuable backlinks and brand mentions from authoritative publications. By creating original research that others want to reference, we help build your brand’s authority, strengthen its organic search visibility and create opportunities for continued coverage long after the initial campaign.
“Safety Group started working with be visible when we were developing our new website. be visible looked after the SEO side of the launch, supporting us to get the correct SEO into the copy on the website which was invaluable. Once ready, they supported with the website launch. Then post launch they started a Digital PR campaign which was excellent. They got some great traction with both local and national media outlets, and enabled the new website to start ranking much quicker than we expected. In addition, we then started to beat all target expectations in overtaking the ranking of the competition on Google. I’d highly recommend working with be visible.”
Tom Richmond
“Before be visible I was really struggling. Multiple agencies and consultants had come up short. I had fundamental questions I needed answers to. They spent real time and effort getting to know my business, and gave me data driven answers that also made perfect sense for my business. And that was in month 1. They honestly feel like part of my team.”
Dr. Andrew Lawson
“Working with be visible on Digital PR has been incredible; there is no better feeling than seeing our business named in relevant publications, know it’s also benefiting our SEO rankings at the same time. As a small business owner with a limited budget, getting value from what you invest into is the optimal thing and with be visible you get exactly that, and more.”
Michael Puddy
“The results be visible have achieved for us have been phenomenal. We’re now a multi-award-winning website and one of the fastest-growing pet websites in the whole of Ireland and we wouldn’t have done this without be visible.”
Declan O’Keeffe Jr
“Working with be visible has been an absolute game-changer for our three companies. Her deep understanding of SEO, combined with a proactive approach, has made a massive difference to our online presence. From the moment she started, she hit the ground running, tailoring strategies that perfectly fit each of our businesses and their unique needs.”
Chris Wojarski
